FINITE: B2B Marketing Podcast for Tech, Software & SaaS

176 Episodes

1. #76 - Category creation in competitive B2B tech with Daniel Frohnen, CMO at UpKeep

   Published: 10/18/2021
2. #75 - How Salesforce+ redefines B2B content with Leandro Perez, VP & CMO, APAC at Salesforce

   Published: 10/11/2021
3. #74 - There's no such thing as B2B and B2C with David Fallarme, Former Head of Marketing, Asia at HubSpot

   Published: 10/4/2021
4. #73 - Enhancing a B2B MarTech stack with data with Kevin Tate, CMO at Clearbit

   Published: 9/27/2021
5. #72 - Tips for a successful B2B tech marketing career with Maya Grossman, VP Marketing at Canvas

   Published: 9/20/2021
6. #71 - The case for brand in B2B tech with Jann Schwarz, Snr Director at The B2B Institute

   Published: 9/13/2021
7. #70 - Behavioural science in ABM with David van Schaick, CMO at The Marketing Practice and Doug Hutton, SVP, Products at Corporate Visions

   Published: 9/6/2021
8. #69 - Behind the scenes of SurveyMonkey's rebrand with Karen Budell, VP of Brand Marketing at Momentive

   Published: 8/30/2021
9. #68 - Everything your CMO doesn’t know how to tell you with Ryan Bonnici, CMO at Whereby

   Published: 8/23/2021
10. #67 - ABM myth busting with Zoe Hominick, Head of Business Marketing and CEX at O2

    Published: 8/16/2021
11. #66 - How to build or be a thought leader in B2B tech with Ashley Faus, Content Strategy Lead at Atlassian

    Published: 8/9/2021
12. #65 - Video marketing for B2B tech growth with Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard

    Published: 8/2/2021
13. #64 - Will technology replace marketers? With Julien Decot, Snr Director, Marketing Partnerships EMEA at Facebook

    Published: 7/26/2021
14. #63 - Guide to B2B brand marketing with Kevan Lee, Head of Marketing at Oyster

    Published: 7/19/2021
15. #62 - Where to start with B2B product positioning with Vakis Rigas, VP Marketing at Shypple

    Published: 7/12/2021
16. #61 - How to use customer experience data with Keith Povey, Director of Marketing at Feefo

    Published: 7/5/2021
17. #60 - Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO

    Published: 6/28/2021
18. #59 - The Marketing Development Rep (MDR) with Heidi Cerenzia, VP, Global Demand Generation at Wrike

    Published: 6/21/2021
19. #58 - B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti

    Published: 6/14/2021
20. #57 - Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women

    Published: 6/7/2021