Building The Right Product with Alberto Savoia, ex-innovator at Google

My guest is Alberto Savoia, the first Engineering Director at Google. He's currently a lecturer at Stanford University and the author of the international bestseller "The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed." In this episode, we cover: (00:00) Introduction(01:19) Bitten by a failure, Alberto decided to bite back!(05:06) Market Research: Collect Skin-in-the-Game(08:24) Collect Your Own Data (YODA)(11:09) Say It With Numbers: The XYZ Hypothesis(15:22) Test...