Episode 9: Aaron Berkovich on Establishing a Creative Studio in China, Trust in Client Relations, and the Power of Storytelling

The Consulting Technology Podcast - A podcast by CognaCore

Categories:

Technology

How do you build a successful creative studio in one of the world’s most competitive markets, especially when starting with no local network and limited language skills?In this episode, John Kerr and Dr. Samuel Z sit down with Aaron Berkovich, founder of Peking Productions, a China-based creative agency that works with multinational corporations, global brands, and international governments. Aaron shares his journey of navigating cultural barriers, earning trust, and creating impactful storytelling that helps organizations align their branding and communication strategies.Key topics include:

  • Aaron’s path from arriving in China in 2011 to establishing a thriving studio.
  • The importance of guanxi (relationship networks) in building trust with clients and stakeholders.
  • The evolving role of storytelling in branding and marketing, and how businesses can harness it effectively.
  • The geopolitical complexities of working in China, including regulation, risk assessment, and data concerns.
  • How AI and emerging technologies are reshaping media production and creative industries.
  • Aaron’s latest project - Codename:Three Culture Kitchen, a show exploring global cuisines and cultural identity.
    • 🔗 Follow Aaron Berkovich:
  • LinkedIn
  • Peking Productions
  • Three Culture Kitchen (Instagram & YouTube)
    • 🎙 Hosts:
  • John Kerr – LinkedIn
  • Dr. Samuel Z – LinkedIn
    • Schedule your free consultation with TNT Growth https://tntgrowth.com/cognacore