Uplift: Top ten tips to grow your business and brand and how to avoid scams.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Attorney Jalene Mack. Widely known as “America’s Favorite Entertainment Attorney.” The episode focuses on protecting creative and business assets, avoiding scams, and building a solid foundation for success in the entertainment industry and beyond. 🎯 Key Themes & Takeaways 🔹 The Lure of the Bad Deal Jalene warns about scammers posing as producers or financiers in the entertainment industry. These individuals often: Claim to have access to major networks or funding. Ask creators to sign away rights or pay deposits under false pretenses. Lack a verifiable digital footprint (e.g., no IMDb, LinkedIn, or credible references). Rashawn emphasizes the danger of the “lottery mentality” — believing one deal will change everything. 🛡️ Legal Red Flags Never assign your copyright without legal review. Be cautious of contracts that require you to relinquish ownership or control. Escrow accounts can be manipulated if you don’t control the signature authority. Always verify the legitimacy of a deal and the people behind it. 🧠 Jalene Mack’s Top 10 Business Development Tips Identify Your Project Know what you’re creating (film, TV, product, etc.). Define the scope and format clearly. Make Sure You Have a Plan Create a business and finance plan. Know where your funding will come from and how it will be used. Form a Team Surround yourself with experts (lawyers, accountants, producers). Avoid “yes people” — you need honest feedback. Prepare a Budget Hire a line producer or financial expert. Account for everything: cast, crew, locations, marketing, etc. Form a Business Entity Establish an LLC or corporation to protect your personal assets. Get an EIN (Employer Identification Number) Required for tax and banking purposes. Open a Business Bank Account Keep personal and business finances separate. Protect Your Assets Register copyrights and trademarks. Use NDAs (non-disclosure agreements) to safeguard ideas. Contracts Always put agreements in writing. Hire an attorney experienced in your specific industry (e.g., film, music, TV). Marketing Don’t assume people will show up just because your product is good. Build a brand and promote it strategically. 📚 Jalene’s Book Title: The Business of Stage Screen and In Between A practical guide for performers, playwrights, filmmakers, and entrepreneurs. 🗣️ Final Thoughts Rushion praises Jalene’s decades-long expertise and her role in protecting creatives. Jalene encourages listeners to invest in legal protection and business planning to avoid costly mistakes. #SHMS #STRAW #BEST #AMISee omnystudio.com/listener for privacy information.