Sustainability and Performance: How Greener Websites Drive Better Results

In this episode, Oz Austwick and Sinead Kimberley explore key trends in the latest report on visitor attraction websites, focusing on the inclusion of multi-site operators and its impact on technology choices. They discuss how sustainability practices can improve website performance, making them faster and more efficient, which in turn benefits both user experience and revenue. The hosts also highlight the ongoing issue of complex booking processes and advocate for reducing steps to improve conversion rates. Mobile optimization is another major topic, with the data showing a significant number of attractions still failing to test their mobile sites despite rising mobile traffic. Finally, they tackle the role of discounts, revealing that offering them can significantly boost sales, challenging industry norms that discourage discounting.