PepsiCo's $585M Celsius Deal: Energy Drink Shake-Up

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PepsiCo just upped its Celsius stake to 11% in a $585 million deal, handing over Rockstar Energy for U.S. and Canada to Celsius! Get ready for Celsius to dominate shelves with Celsius, Alani Nu, and Rockstar, while PepsiCo tackles distribution, fueling Celsius's growth in the booming health-focused energy drink market. Hosted on Acast. See acast.com/privacy for more information.