What Facebook’s Rebrand to Meta Can Teach Us About Change and Transformation

Join CCL's Ren Washington and Allison Barr as they explore what we can learn from Facebook's rebrand to Meta. Specifically we talk about the leadership lessons that arise when a company not only changes its name, but also its mission. We apply what we know about change to what we see happening with Facebook's transformation and how we can learn from Mark Zuckerberg, Meta, and any shift in brand and behavior.  Related Resources: What Senior Executives Told Us About Change-Capable Leadership: https://www.ccl.org/articles/leading-effectively-articles/change-capable-leadership-propel-success/ 3 Steps for Successfully Implementing Change in an Organization:  https://www.ccl.org/articles/leading-effectively-articles/3-steps-for-implementing-change-in-organizations/ How to Be a Successful Change Leader: https://www.ccl.org/articles/leading-effectively-articles/successful-change-leader/  What's Your Leadership Brand: https://www.ccl.org/articles/leading-effectively-articles/whats-your-leadership-brand/  Leading for Organizational Impact Program: https://www.ccl.org/leadership-programs/leading-organizational-impact-executive-training/  Change Leadership Solutions: https://www.ccl.org/leadership-challenges/change-leadership/  -- About the Center for Creative Leadership: Leadership is all we do. But our approach is distinct. We work with you to discover your priorities and customize our unique leadership solutions to best fit your needs. We create leaders who move their worlds. Our innovative solutions are steeped in extensive research and experience gained from tens of thousands of organizations, a million+ leaders at all levels, and leaders in more than 130 countries, across 6 continents. We deliver results that matter – sustained impact for you, your business and the world. www.ccl.org