Building a hotel loyalty program for the modern guest

In this latest episode of Hotel Moment, Brenna Turpin, Marketing Coordinator at Revinate, explores why traditional points-based loyalty programs are failing modern travelers and how hotels can build experience-driven programs that actually create loyalty. Discover how Ennismore's "Dis-loyalty" program and CitizenM's subscription model are revolutionizing guest retention, plus learn about OTA winback strategies that convert third-party bookers into direct booking loyalists. With 40% of business travelers choosing loyalty programs for personalized experiences, it's time to rethink your approach.