Reclaiming the Ethnic Aisle with Omsom

Vanessa Pham and Kim Pham are first-generation Vietnamese-Americans, sisters, and co-founders of Omsom, a brand of Asian pantry staples that have been designed to make cooking your favorite Asian dishes with uncompromised flavors and hard-to-find ingredients possible in any home kitchen. While launching a new product is tough enough as it is, they did it in the midst of the Coronavirus pandemic this May. We talk about how they brought the Omsom concept to life, and how they adapted the launch to work for these unusual times.