AU# 298 - From Media to Membership: Patrick McCarthy on Leading Azione Unlimited Into the Future

This is Automation Unplugged, and I’m Ron Callis. Our guest today is Patrick McCarthy, Executive Director of Azione Unlimited. Patrick has been with Azione for over six years, recently stepping into the Executive Director role. He started as Director of New Business Development and Member Services, playing a key role in supporting both dealers and vendors while driving the organization’s growth. Patrick’s journey in the custom integration industry is unique—he started in media, serving as Senior Editor for Technology Integrator and helping launch Connected Design, both of which highlighted integrators’ achievements. He later transitioned to marketing and business development at Portal.io, giving him a well-rounded perspective on the industry.